After spending months or years working on your book, finding a publisher willing to back it,meeting deadlines for editing and revisions, and finally getting published, most authors would think they can just sit back and relax. However, nothing could be further from the truth. While the responsibilities of advertising, promoting, distributing, and making the book available to the public is given to the publisher, the author ultimately plays the biggest role in the success or failure of his or her book.
This article is about how to build your brand as an author - yes, you have a brand, whether you're aware of it or not. The success of your book is directly influenced by the power of your brand. In fact, authors with existing brands have a better chance of getting signed with bigger publishing houses, selling more books and ultimately, achieving their biggest publishing goals. Your brand is what sets you apart from your competitors (and yes, you have competitors). It is influenced by your niche, art, writing style and the quality of your work. Your brand is everything. In this article, we will review some of the basic steps an author must take before or after he/she signs with a publishing house. These tips apply whether you're signed with Random House, Library Tales Publishing, small press publishers, or if you're publishing the book yourself.
"Authors are not business people, that's why they need publishers" - this was the case when book publishing was something that only business people with plenty of capital had access to, when the only way to reach consumers was through expensive TV and radio campaigns, flyers and big street signs. At that time, going to press was a very expensive project and the internet wasn't around to connect us with one another. Luckily for many, this is no longer the case. Today, every person living in the modern world has access to the internet. Most of us have iPads, iPhones, Kindles and Androids, and we can access information with the tap of a finger. For that reason, it's easier than ever to be a brand these days. The truth is, authors are as much business people as anyone else who's creating and marketing a product for a living. Those who are unwilling to adapt to the ever-changing world of publishing will sadly be left behind, regardless of how well-received their book might be.
Authors should be in the business of creating and marketing themselves in order to give publishers the opportunity to better market and promote their books. Unknown authors are more unlikely to score a publishing deal than well-known authors or other authors who have their own personal brand. Building an author brand is not that complicated, the process requires that you "put yourself out there" on a daily basis, connecting with others who share the same interest and build a fan base.
Here are four basic steps you must take if you're serious about writing and publishing books for a living:
1) Create & Release Quality Content, Constantly
The fastest and most effective way to introduce one’s self to the public nowadays is by building a website. Aside from completing the website with personal information, credentials, achievements and speaking profile, an author should also start and run a personal blog or YouTube Channel. Both the website and the blog are a means of producing content, information, text, videos, audio and more. The content you produce (articles, YouTube clips, informative blogs, etc.) will become your signature. Just like a new filmmaker will produce a short film to introduce his or her visual style, an author should produce content to present his own artistic style. A self-help author will write blogs or produce YouTube videos about the subject of his expertise. This is the fastest way to create a name for yourself online.
A good blog (whether via text, video or audio) can help open up a communication channel with your potential readers and can also be used for SEO purposes to draw in more traffic. It is the most effective way to deliver information to potential readers, folks who will ultimately become the people who consume your product, your book.
2) Join the Social Media Circus
Every day, billions of people log in to their favorite social media account and search for interesting content, which is why authors should never underestimate the influence of a good Facebook page. You can start your own page on several social media sites and use these channels to build your brand by posting tips, articles, links to your blogs and more. If websites and blogs are a way for you to produce and deliver content to consumers, social media is definitely the distribution channel through which consumers will get to know you. Your social media account will also help you understand your fan-base, information that could prove crucial to your publisher later on as they plan their marketing strategies. Most book publishers will not manage your social network or your blogs for you, this should be on the top of your priority list.
3. Get Interviewed
Book publishers can schedule your interviews on national radio, but this job will be made much easier if you have already contacted your local media yourself. Local media in small towns and cities love promoting local authors, particularly published authors. Use your "published" status to schedule interviews with your local radio stations, send copies of your book to local magazines & newspapers for reviews or hire a personal publicist to synergize with the Publisher's PR division, together, they can work miracles for your brand. Use these interviews to leverage your name and score meetings with bigger publishers, or post them on your website to create credibility.
4) Become an Expert Speaker
The best way to create and market your brand while earning money is via public speaking. Most authors are experts in their fields, and getting your work published is a great way to promote yourself with agencies. Create a professional Speaker Kit and send it out to speaking agencies, corporations, and other organizations that can use your expertise. Doing so will not only enhance your authority on the subject matter, but it will give you an excellent opportunity to sell books, build your brand and create credibility. This can easily be a full-time career for you, if you take it seriously enough.
Brand-building is not exclusive to large corporations and organizations and you don't need a fancy marketing plan to create a powerful brand. All you need is presence (personal website and social media presence), content (free online content such as blogs and YouTube videos), product (your book) and your continuous commitment to get your name associated with your field of expertise. Become an expert in your field and market yourself every day, build a website, create social media presence, hire a publicist or publicize yourself and capitalize on your connection with your publisher to enhance your marketing activities and make the most out of your book writing career.
As you can see, getting published is just a piece of the puzzle. In fact, completing the four steps above will increase your chances of being picked up by a bigger publishing house. Every publishing house will pick a self-promoting author over a lazy author anytime.
This Teacher Appreciation Week, a Pennsylvania 'Freedom Writer Teacher' shares her story of love and connection with her students. Heart Prints is scheduled for release May 6th. Library Tales Publishing announces the release of Heart Prints by Lancaster, PA Author Anne Schober on May 6th, Teacher Appreciation Week.
From the Back Cover:
Each of us has a story. Each of us is unique. My story was difficult to write because it was not just my story. My family, my students, and my fellow teachers became an integral part of my daily life. Our lives were so intertwined, it was impossible to separate them. Heart Prints is that story—our story. After I became a Freedom Writer teacher in July of 2007, my life as a teacher changed more than words can describe. Erin Gruwell showed me how to teach with my heart so that the rest will follow. I learned how to “put myself out there” so that my students would learn to trust me. I learned that sometimes the hardest stories — the ones that tear us up and spit us out—were the ones that made us stronger.
This book encourages teachers to open their hearts and eyes to each of the students in their classrooms. It reveals the realities of the classroom when a teacher realizes that each person has a story to tell and each person has a voice to be heard. This work is a story of connections, success, heartbreak and love. It is an impassioned call to learn to teach, love and speak with your heart to change your life. This book is filled with honesty, despair, victories and tears. Through my voice as a teacher and my students’ voices, we reflect on our time together and the way our connections are illuminated through Heart Prints ; a story filled with hope.
About the Author:
Born in Birmingham, Alabama, Anne Schober moved to Lancaster, PA when she was thirteen years old. She graduated from Gannon University in 1983 with an Associate’s degree in Medical Assisting and from Millersville University in 2001 with a Bachelor of Science degree in English Education.
Anne worked for three years in public education and for the past twelve years in private education at Lancaster Catholic High School, where she also served as the English Department Chairperson. In July of 2007, she was picked out of over 10,000 applicants to work with Erin Gruwell and the Freedom Writers Foundation and she is currently one of 300 educators worldwide certified as a Freedom Writer teacher. For the past eight years, she has also worked as an adjunct for the Pennsylvania Writing Institute, held at Millersville University. In August 2010, she became a published author with the release of Teaching Hope, a compilation of stories from the classroom written by the Freedom Writer teachers along with Erin Gruwell. Anne is also the chairperson for the PCTELA conference to be held on October 24 - 25 in Pittsburgh, PA, with the theme “Energized Teachers + Engaged Students = Success!”
Do you remember where you were the morning of September 11, 2001?
When we think back and talk with others about what happened that morning, the familiar question always arises, “Where were you and what did you experience?” Standing Tall details the accounts of people from all over the world as they share their thoughts and experiences on the morning of September 11th, 2001. Standing Tall gives an exceptional response from professional writers, composers, military personnel, and a pacifist struggling to come to terms with what that moment would bring. We hear from a twelve year old girl attempting to make sense of something so inconceivable, we also are given firsthand accounts from people inside the towers, and volunteers who gave up everything to be there
How to Draw Cool Stuff shows simple step-by-step illustrations that make it easy for anyone to draw cool stuff with precision and confidence. These pages will guide you through the basic principles of illustration by concentrating on easy-to-learn shapes that build into complex drawings. With the step-by-step guidelines provided, anything can become easy to draw.
This book contains a series of fun, hands-on exercises that will help you see line, shape, space and other elements in everyday objects and turn them into detailed works of art in just a few simple steps. The exercises in this book will help train your brain so you can visualize ordinary objects in a different manner, allowing you to see through the eyes of an artist.
From photo-realistic faces to holiday themes and tattoo drawings, How to Draw Cool Stuff makes drawing easier than you would think and more fun than you ever imagined! Now is the time to learn how to draw the subjects and scenes you've always dreamt of drawing.
How to Draw Cool Stuff is suitable for artists of any age benefiting everyone from teachers and students to self-learners and hobbyists. How to Draw Cool Stuff will help you realize your artistic potential and expose you to the pure joy of drawing!
A Word from the Author
This book evolved out of necessity. After exploring art catalogs and libraries and wading through scores of “how to draw” sections of book stores, I found a handful of good resources, but none that had all the qualities I was looking for in a drawing book. Some ideas were too basic and often insulting to my older, more artistic students. Other material seemed to serve as a showcase for beautiful artwork but lacked any concrete instruction.
As a “travelling” art teacher with a limited budget and limited preparation time, I need a single resource that is easy to transport and can be used to teach all levels of students from middle school to high school and beyond. This book was created to fill that need and I want to share it with teachers and artists in similar situations. These projects will allow you to bring interesting and informative lessons that offer clear objectives and foster achievement without requiring expensive/multi-dimensional supplies. A regular pencil and eraser is all that is needed (sometimes a ruler or fine pen) for most of the projects in this book. Fancy art pencils, costly paper or kneaded erasers are not necessary for success and are not required for this book. Every page has been student tested and approved.
Inside you will find specific exercises that offer step-by-step guidelines for drawing a variety of subjects. Each lesson starts with an easy-to-draw shape that will become the basic structure of the drawing. From there, each step adds elements to that structure, allowing the artist to build on their creation and make a more detailed image.
Each art project comes with a chart including information that the artist should be able to Know (facts, basic skills), Understand (big ideas, concepts, essential questions), and therefore be able to do (final assessment, performance, measurements of objectives) by the end of the lesson.
This additional information gives these pages more power than just ‘art for art’s sake’ - not that you need it - art is important enough on its own. Artists are learning about themselves as expressive souls through the process of creating beautiful and interesting works.
The book will become available on May 5th, 2014, click here to learn more.
Library Tales Publishing is testing a digital experiment that allows consumers to "click" on a book using a QR code, which automatically directs their cell phones to the book's Amazon page. This new feature gives them access to the book's reviews in seconds, and provides them with the opportunity to buy the book at a cheaper rate and add it directly to their Kindle devices.
The publisher will begin printing Amazon-branded QR codes on the back of paperbacks which will link the reader directly to the book's page on Amazon. "So if you come across the book in a bookstore somewhere, you can immediately tell if the book is worth reading, or add it to your Kindle in a matter of seconds," said Usher Morgan, CEO of Library Tales Publishing. "This saves you the embarrassment of standing in front of the shelf for 5 minutes while searching for the book online." As mentioned above, the QR code also allows you to add the book to your Kindle device in a matter of seconds.
The new Digital-Friendly covers will be launched following the release of Ten Days in the Glades, an adventure book by Michael Goldy.
Sample of the Amazon Link on the back of In Pursuit of Love, coming April 15th, 2014
Library Tales Publishing presents: "Ten Days in the Glades", a new memoir by author Michael Goldy:
In the unforgiving Florida Everglades, almost anything can happen, and it usually does. This book follows the true story of Michael Goldy, who spent 10 days in the dangerous South Florida wilderness, the largest wilderness in the eastern United States. In this book, Michael Goldy recalls the ultimate backcountry experience as he sets out on canoeing the Wilderness Waterway through Everglades National Park. Coming face to face with alligators, venomous snakes, and the brutal force of mother nature. Through this journey, one must learn to become one with the land, or suffer the consequences, which can be permanent. The physical and mental challenges of such a trip are a life-changing experience that strengthens the soul.
Michael's adventure through the Everglades is accompanied by the realities of how delicate and fragile this ecological system really is. Its colorful history and environmental concerns are addressed in detail. As with most of the planet, the Everglades is subjected to the issues of development, exploitation, pollution and climate change. While the national park and Big Cypress National Preserve are theoretically protected, the area is dependent upon resources and influences from areas that are not. Whether we protect such rarities or allow them to fade away is a decision we need to make as the predominate species on the planet.
We invite you to join us on this trip and spend ten days in the Everglades.
ABOUT THE AUTHOR
Michael Goldy is an avid outdoor photographer and trailblazer. He grew up in Lancaster County, Pennsylvania, where he joined the Boy Scouts at a very young age and went on two major canoe expeditions before the age of sixteen. After high school, he set out on a ten day backpacking trip in the Smokey Mountains with his friends and had his first encounter with a bear. He spent the next six years travelling extensively in the United States.
In 1991, Michael met the co-leader of a canoe expedition and proceeded to make forays into Big Cypress Swamps and the Everglades National Park, both by foot and canoe for many years.
In addition to his time in the South Florida wilderness, he has extensive backpacking experience which includes extended trips on various stretches of the Appalachian Trail and the Wind River Range in Wyoming. Additionally, Michael has traveled a great deal on business and spent a lot of time climbing and exploring the remote mountains and deserts of Southern California as well. He currently lives in Lancaster, PA with his family. Ten Days in the Glades is his first book.
Las Vegas, NV - Library Tales Publishing presents Memories of Holly Woode, an engaging novel about a charming old man’s daring and idyllic life as he captures the imagination of a young mother whose life and marriage have become strained.
About the Book:
Memories of Holly Woode tells the story of a charming old man as he amusingly describes his perfect “Norman Rockwell” youth. John was a war hero who fished with Hemingway, traveled the globe and married the most beautiful woman in the world: Holly Woode. Young Jill considers her life to be boring and dull. She would rather escape into John’s tales of adventures with his mesmerizing wife Holly than face her own domestic burdens. However, Jill learns that things are not as they appear and soon questions: WHO IS HOLLY WOODE?
Memories of Holly Woode is an illuminating tale of how a storyteller’s journey can change the way we perceive our own lives, combined with humor and historical facts in the spirit of Forrest Gump.
About the Author:
Richard Wickliffe’s screenplay version of Memories of Holly Woode was a nominee in HBO’s Project Greenlight. His first novel, a crime thriller called Tropical Windfall was published as part of an Amazon crime-writing competition. He has been published in the business journals and has performed stand-up comedy, which explains the odd mix of drama and humor. He also had a recent film project acquired by Twentieth Century Fox. In addition to being created for this novel, Rich’s art and photography have been sold as prints, used in Forbes Travel magazine and exhibited in Fort Lauderdale's Art Guild. Rich currently resides and writes plays in South Florida.
"An epic book that spans the lives of richly developed characters and captures a time of idyllic innocence while suggesting secrets that portend another inevitable conclusion. This is not a simple genre piece but a true literary work…lushly descriptive of an era, humorous but poignant, and expertly plotted..." -Patrick Kendrick, award winning author of Papa’s Problem and Extended Family
“With Richard Wickliffe’s distinctive storytelling, Memories of Holly Woode was chosen as a nominee in HBO’s Project Greenlight out of 5,000 projects." -Fred Gonnello, HBO / LivePlanet’s Project Greenlight
The Book may be purchased at Amazon.com, BarnesandNoble.com, Waldenbooks.com and book stores nationwide.Ms. Wickliffe is available for interviews, book signings and events.
Second Edition Book Shop will host the book launch on Saturday, December 7th from 6:00-8:00 p.m. There will be a discussion and book signing. Books & Books is located at 6831 Stirling Road, Davie Florida, 33314. Web Presence: www.MemoriesOfHollyWoode.com, complete with trailer, concept art and photographs.Also accessible through www.WhoIsHollyWoode.com. Author’s personal webpage: www.WhoIsHollyWoode.com.
Media Inquiries / Review Copies: Library Tales Publishing Group 1055 East Flamingo Road #708, Las Vegas, NV, 89119 | Telephone: 1-800-754-5016 | Fax: (917) 463-0892
New York, NY - Library Tales Publishing presents Out of the Pocket, an engaging historical novel highlighting the events of the Iraq War through the eyes of an Iowan football player, whose father fights daily in Iraq as a Major in the United States Army.
About the Book:
Set in the heart of the suburban Midwest, emerging author Blythe Stanfel gives us her first captivating novel, Out of the Pocket. This young adult historical fiction piece catalogs the Iraq War in 2003 and 2004 through the eyes of a senior high school football player, whose father is stationed in Iraq as a Major in the United States Army. Out of the Pocket bridges the literary gap that teenage boys often encounter when choosing novels to read, and provides them with an outlet to understand adolescence from a different perspective...
Soldiers fighting in Iraq struggle physically and emotionally to survive each day, but what about their loved ones left back at home? Young boys and girls can easily relate to the main character in Out of the Pocket, Mercer Murray, whose slightly sarcastic yet sensitive voice, offers insight into the life of a typical high school senior struggling with football, girls, and most of all, his father fighting in the Iraq War. Even those with short-attention spans will be captivated with the journal and e-mail format of the novel that explores the justification for war and the hardships of high school life.
Although Mercer’s main focus is to play football at the University of Iowa the following year, he also learns about the life of a typical Iraqi teenager through e-mails with Ahmed, a young translator for Mercer's father who starts a correspondence with Mercer. Though separated by thousands of miles, the two men form a bond as Mercer provides support to Ahmed in his struggles to provide food for his family, and Ahmed helps Mercer learn how to survive without his dad. High school English and history teachers could use Out of the Pocket as a median to teach about the Iraq war while analyzing themes, symbolism, and character development. The best way to teach history is to tell a story.
About the Author:
Blythe Stanfel is a proud Wisconsin Badger and stay-at-home mom. She currently resides in central Iowa with her loving husband and her adoring children. As a former high school English teacher and a current university instructor, Blythe loves bringing literature and writing alive for her students. She also teaches kickboxing and enjoys singing in weddings. Out of the Pocket is Blythe's first published novel.
The Book may be purchased at Amazon.com, BarnesandNoble.com, Waldenbooks.com and more. Ms. Stanfel is available for interviews, book signings and events, and can be reached at email@example.com
Beaverdale Books will host the book launch on Saturday, November 23rd at 1:00 p.m. There will be a discussion and book signing. Beaverdale Books is located at 629 Beaver Ave #1 Des Moines, IA 50310. (515) 279-5400
Media Inquiries / Review Copies:
Library Tales Publishing Group
244 5th Avenue, Suite Q222, New York, NY 10001
Office: 347-394-2629, ext 155
Fax: (917) 463-0892
New York – In the tradition of Philip Roth and John Irving, Library Tales Publishing presents the comic-drama for adults, Fun & Games. The New York Journal of Books says, “David Michael Slater’s 1980’s coming-of-age story fuses intense family dysfunction with literary intelligence. Mr. Slater throws all kinds of crazy against the wall—and not only does it stick, it works brilliantly. Fans of David Sedaris, Jenny Lawson, and Augusten Burroughs will crown David Michael Slater their new king."
About the Book:
The 1980’s: it’s the time of Dungeons & Dragons, banana clips, and Atari. Jonathan Schwartz is growing up in a family like no other. His sisters, Nadia, the dark genius, and Olivia, the gorgeous tease and temptress, manipulate Jon and his friends for their own entertainment. And his Holocaust survivor grandparents? Their coping techniques are beyond embarrassing. A disastrous visit to Jon’s class by his grandmother unhinges his famous father, setting off a chain of events that threatens to send the dysfunctional Schwartz clan up in flames once and for all. Fun & Games is a heartbreaking and hilarious story of faith, family secrets, betrayal, and loss—but it’s also a tale of friendship, love, and side-splitting shenanigans.
About the Author:
David Michael Slater is an acclaimed and award-winning author of books for children, teens, and adults. His books include Cheese Louise!, Flour Girl, Ned Loses His Head, and the controversial teen series, Sacred Books, which is being developed for film by Producer Kevin Bannerman (Lion King) and Screenwriter Karen Janzsen (Dolphin Tale). David teaches in Reno, Nevada, where he lives with his wife and son.
Barnes & Noble will host the book launch on Saturday, July 20th from 4-6 p.m. There will be a discussion and book signing. The Barnes & Noble store is located at 5555 S. Virginia St. Reno, NV 89502.
Media Inquiries / Review Copies:
Library Tales Publishing Group
244 5th Avenue, Suite Q222, New York, NY 10001
Office: 347-394-2629, ext 155
Fax: (917) 463-0892